Today in class, we discussed our upcoming assignment: creating and presenting a sales manual for a product or service of our choice. At first, I wasn’t sure what to expect, but as we discussed it, I realized how valuable this project could be. A sales manual is more than just a document—it’s a key tool Read more

If there’s one thing I’ve learned as a marketing student, it’s that networking is not just a buzzword—it’s a necessity. But if I’m being completely honest, talking to strangers has never been my strong suit. I’m not naturally outgoing, and the idea of walking up to someone I don’t know at a career fair or Read more