Hands-On Learning  One of the biggest strengths of the Owens Marketing Program is that students don’t just learn about marketing concepts, they actually practice them in real-world settings. From the very first semester, projects are designed to mimic the work marketers do every day. For example, instead of only reading about consumer behavior, you may Read more

As a marketing student, I’m always looking for ways to improve my communication, sales, and negotiation skills. Recently, our class has been incorporating AI-powered tools to simulate real-world marketing scenarios through role-playing exercises—and it has been a game changer! One of the most exciting aspects of this experience is using AI with voice features. Instead Read more

As someone studying marketing, I see role-playing as a crucial stepping stone toward becoming a successful salesperson. It builds confidence, sharpens communication skills, and prepares us for the unpredictability of real-world sales. If you’re a marketing student or aspiring sales professional, embrace the awkwardness and dive into role-playing—you’ll be grateful for the experience when you’re Read more