Author: Kylee Phommalee
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Farewell to the Semester: Lessons I’m Taking with Me as a Marketing Student
As the semester comes to a close, I can’t help but reflect on how much growth and learning have happened over the past few months. From group projects and late-night study sessions to lightbulb moments in lectures, this semester has been a wild but rewarding ride. While saying goodbye to another semester is bittersweet, it’s Read more
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Procrastinators: When You’re Trying to Do Everything Last Minute
Let’s be real: if procrastination were a class, most of us would ace it without even trying. As a marketing student juggling multiple classes, projects, and maybe even a part-time job, it’s way too easy to put things off until the last possible second. Suddenly, it’s 11:47 p.m., your assignment is due at midnight, and Read more
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Looking at Marketing Beyond the Classroom: How to See Strategy in Everyday Life
As marketing students, we spend a lot of time learning the theories—consumer behavior models, branding strategies, the 4Ps, digital metrics, and so much more. But one of the best things about marketing is that it’s everywhere. Once you start seeing it outside of textbooks, the real learning begins. From your favorite coffee shop to your Read more
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Navigating the Many Paths of Marketing: Exciting, Yet Challenging
As a marketing student, I’m constantly amazed by how many different directions there are to go in the marketing world. From digital marketing to traditional ads, the possibilities are endless. While having so many options is exciting, it can also be overwhelming. Here’s why marketing is both fun and challenging. So Many Different Areas of Read more
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How AI is Enhancing Role-Playing Scenarios in Marketing Classes
As a marketing student, I’m always looking for ways to improve my communication, sales, and negotiation skills. Recently, our class has been incorporating AI-powered tools to simulate real-world marketing scenarios through role-playing exercises—and it has been a game changer! One of the most exciting aspects of this experience is using AI with voice features. Instead Read more
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Creating a Sales Manual
Today in class, we discussed our upcoming assignment: creating and presenting a sales manual for a product or service of our choice. At first, I wasn’t sure what to expect, but as we discussed it, I realized how valuable this project could be. A sales manual is more than just a document—it’s a key tool Read more
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How Learning to Sell Has Shaped My Marketing Journey
As a college student studying marketing, one of the most valuable skills I’ve learned so far is the art of selling. It’s not just about convincing someone to buy something; it’s about understanding their needs, addressing their concerns, and guiding them to make a decision that feels right for them. The process of selling is Read more
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Breaking Out of My Comfort Zone: The Struggles and Importance of Networking as a Marketing Student
If there’s one thing I’ve learned as a marketing student, it’s that networking is not just a buzzword—it’s a necessity. But if I’m being completely honest, talking to strangers has never been my strong suit. I’m not naturally outgoing, and the idea of walking up to someone I don’t know at a career fair or Read more
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Learning to Appreciate Role-Playing Sales Situations in Class
As someone studying marketing, I see role-playing as a crucial stepping stone toward becoming a successful salesperson. It builds confidence, sharpens communication skills, and prepares us for the unpredictability of real-world sales. If you’re a marketing student or aspiring sales professional, embrace the awkwardness and dive into role-playing—you’ll be grateful for the experience when you’re Read more
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Why should I go to class today?
Let’s be real—there are mornings when the bed feels way too comfortable, and the thought of sitting through a lecture sounds like the last thing you want to do. On those mornings, I often ask myself “why should I go to class today?” But as a marketing student at Owens, I’ve learned that going to Read more