Blog Posts - Owens Buzz on Biz

Why Should I Go to Class Today?

February 14, 2025

Let’s be real—there are mornings when the bed feels way too comfortable, and the thought of sitting through a lecture sounds like the last thing you want to do. On those mornings, I often ask myself “why should I go to class today?” But as a marketing student at Owens, I’ve learned that going to class isn’t just about attendance—it’s an experience. And yes, believe it or not, it can actually be fun. Here’s why:

1. You Get to See Your People

Your classmates aren’t just people you sit next to—they’re your future colleagues, creative brainstorming partners, and, let’s be honest, the ones who help you survive group projects. Going to class means reconnecting with people who share your interests, bouncing ideas off each other, and sometimes just sharing a much-needed laugh about how much work you all have.

2. Instructors Have the Best Stories

Marketing isn’t just theory—it’s real-life application. Some of the best lessons I’ve learned come from my instructors telling stories about campaigns that failed spectacularly, brands that took risks and won big, or their own hilarious experiences in the field. Those moments make learning feel less like studying and more like getting insider knowledge on an industry we’re all excited to be part of.

3. Case Studies and Applications

One of the coolest parts of marketing classes? Case studies and actual marketing experience. There’s something exciting about analyzing a brand’s marketing strategy or getting real experience from people who actually work in the industry. It makes you feel like you’re already in the marketing world, not just studying it.

4. Class is a Creativity Playground

Marketing isn’t about memorization—it’s about creativity, strategy, and innovation. Class time often turns into brainstorming sessions where you get to think outside the box, pitch ideas, and flex those creative muscles. Sometimes, the most random class discussions spark ideas that could turn into future projects or even career opportunities.

5. Free Insights You Won’t Get from a Textbook

Sure, you can Google a lot of things, but some insights only come from engaging in discussion, asking your professors questions, and hearing different perspectives. The classroom is where you challenge ideas, defend your own, and get feedback that sharpens your thinking in a way solo studying never will.

6. The Satisfaction of Being One Step Closer to Your Goals

Every class you attend is a step forward. Whether it’s a lecture on branding, digital marketing trends, or market research techniques, you’re gaining skills that will make you stand out in the industry. That sense of progress? It feels pretty good.

So next time you’re debating whether to hit snooze or head to class, remember this: you’re not just going to lecture—you’re showing up for experiences, connections, and moments that shape your future career. And that’s worth getting out of bed for.

Learning to Appreciate Role-Playing Sales Situations in Class

Learning to Appreciate Role-Playing Sales Situations in Class

February 21, 2025

As a marketing student, I know that strong communication skills are essential—especially in sales. But if I’m being honest, I’ve never been the type to enjoy speaking in front of people or being put on the spot. The idea of pitching a product or handling objections in a role-playing exercise used to make me anxious.

At first, I dreaded these practice sessions. I worried about saying the wrong thing, freezing up, or just feeling awkward. But as I pushed through the discomfort, I started to see the value in these exercises. Role-playing wasn’t just about learning sales techniques—it was about building confidence, improving my ability to think on my feet, and preparing for real-world situations.

1. Builds Confidence in Real Sales Situations

Sales can be intimidating, especially for beginners. Role-playing allows us to step into different scenarios, test our pitch, and practice overcoming objections in a low-stakes environment. By the time we step into an actual sales call or meeting, we’ve already worked through our nerves and refined our approach.

2. Enhances Communication Skills

In sales, how you say something matters just as much as what you say. Role-playing helps us refine our tone, pacing, and body language. We learn to listen actively, respond thoughtfully, and build rapport—all essential skills for closing deals and creating meaningful customer relationships.

3. Teaches Adaptability

No two sales conversations are the same. Role-playing exposes us to different customer personalities and objections, helping us think on our feet. Whether it’s a hesitant buyer or a tough negotiator, practicing these situations prepares us for anything.

4. Encourages Constructive Feedback

One of the best parts of role-playing is getting feedback from peers and instructors. Honest critiques help us pinpoint weaknesses and refine our approach. It’s better to make mistakes in a practice session than in front of a real client.

5. Bridges the Gap Between Theory and Practice

Marketing classes teach us the psychology of consumer behavior and the principles of persuasion, but role-playing brings these theories to life. We get to apply what we’ve learned in real conversations, making the knowledge stick.

As someone studying marketing, I see role-playing as a crucial stepping stone toward becoming a successful salesperson. It builds confidence, sharpens communication skills, and prepares us for the unpredictability of real-world sales. If you’re a marketing student or aspiring sales professional, embrace the awkwardness and dive into role-playing—you’ll be grateful for the experience when you’re confidently closing deals in the future.

Breaking Out of My Comfort Zone: The Struggles and Importance of Networking as a Marketing Student

Breaking Out of My Comfort Zone: The Struggles and Importance of Networking as a Marketing Student

February 28, 2025

If there’s one thing I’ve learned as a marketing student, it’s that networking is not just a buzzword—it’s a necessity. But if I’m being completely honest, talking to strangers has never been my strong suit. I’m not naturally outgoing, and the idea of walking up to someone I don’t know at a career fair or networking event can be downright intimidating. However, the more I push myself to do it, the more I realize why networking is so crucial, especially for students like me.

What is Networking, Really?

Before I started studying marketing, I thought networking was just about collecting business cards and adding people on LinkedIn. Now, I see it as something much deeper. Networking is about building relationships. It’s about connecting with professionals, peers, and mentors who can offer guidance, opportunities, and insights into the industry. It’s not just about who you know—it’s about who knows you and what kind of impression you leave on them.

The Struggles of Talking to Strangers

As much as I understand the importance of networking, it doesn’t make the process any easier. Here are some struggles I (and I’m sure many other students) face:

Initiating Conversations – Walking up to someone and introducing myself feels awkward. What if I say something wrong? What if they’re not interested in talking to me?
Finding the Right Words – Sometimes, I overthink my words, trying to sound professional while also being myself.
Fear of Rejection – There’s always the worry that the person won’t remember me or won’t see any value in connecting with a student.

Keeping the Conversation Going – Small talk can be tough, and I sometimes struggle to find common ground with professionals who have years of experience.

Why Networking is Crucial for Students

Despite the challenges, I’ve come to realize that networking is one of the most valuable things I can do as a student. Here’s why:

Opportunities Come from Connections – Many internships and jobs aren’t found through online applications but through people who recommend you for positions.
Learning from Industry Professionals – Talking to those who have been in the field for years gives me insights that I can’t get from textbooks or lectures.
Building Confidence – The more I practice networking, the easier it becomes to approach people, communicate effectively, and present myself professionally.
Expanding My Perspective – Meeting different people with diverse experiences helps me understand the many paths I can take within the marketing field.

How I’m Learning to Overcome My Networking Fears

To push past my discomfort, I’ve been trying different strategies to improve my networking skills:

Setting Small Goals – Instead of pressuring myself to talk to ten people at an event, I set a goal to have at least one meaningful conversation.
Practicing My Elevator Pitch – Having a short introduction ready makes it easier to start conversations confidently.
Attending More Events – The more I put myself out there, the less intimidating networking becomes.
Following Up – Sending a quick LinkedIn request or email after meeting someone helps solidify the connection.

Networking is a skill, and like any skill, it takes practice. While it may never feel completely comfortable, I know that pushing myself to talk to strangers and build professional relationships will only help me in the long run. If you’re a fellow marketing student struggling with networking, just remember, you’re not alone. Take it one step at a time, and with each interaction, you’ll grow more confident and closer to the opportunities you’re working toward.

How Learning to Sell Has Shaped My Marketing Journey

How Learning to Sell Has Shaped My Marketing Journey

March 7, 2025

As a college student studying marketing, one of the most valuable skills I’ve learned so far is the art of selling. It’s not just about convincing someone to buy something; it’s about understanding their needs, addressing their concerns, and guiding them to make a decision that feels right for them. The process of selling is much deeper than I initially thought, and the more I learn, the more I realize how crucial it is for anyone pursuing a career in marketing.

In our recent class discussions, we’ve focused on the fundamentals of selling, and I’ve come to appreciate how it ties into marketing strategies. Here are some key insights I’ve gained from learning how to sell and how these lessons will shape my future career as a marketer:

The Role of Listening in Selling

One of the most important lessons I’ve learned in our sales class is that selling isn’t about talking the most—it’s about listening. When you truly listen to a potential customer, you gain a deeper understanding of their needs, challenges, and motivations. This allows you to tailor your approach and offer solutions that make sense to them.

In our class, we practiced active listening, which involves not only hearing the words someone is saying but also paying attention to their tone, body language, and emotions. This is crucial in sales because it helps you understand not just what the customer says but what they might be thinking or feeling on a deeper level.

For instance, if a customer is hesitating about a purchase, instead of immediately offering a solution, you could ask them more questions to understand why they’re hesitant. It’s all about creating an environment where the customer feels comfortable sharing their concerns, as understanding your audience is key to crafting messages that resonate with them.

Recognizing Buyer Needs

Another takeaway from learning to sell is that understanding the buyer’s needs is at the heart of successful sales. When you really understand why someone is interested in a product or service, you can more effectively position it as a solution to their problem.

In our sales lessons, we learned that the most effective salespeople don’t just push products—they ask questions to uncover what the customer really needs. It’s about aligning the product or service with their specific goals, desires, or pain points. This is something I find incredibly valuable as a marketer. Whether I’m working on a product launch or developing content for social media, knowing what my target audience truly values will allow me to create messages that speak directly to them.

Overcoming Objections: How to Handle “No”

In every sales process, you’re bound to encounter objections. Whether it’s about price, features, or the product’s fit, customers will have hesitations, and that’s okay. What I’ve learned is that objections aren’t roadblocks—they’re opportunities to better understand the customer and clarify the value of the product or service.

In class, we discussed how the best way to handle objections is by addressing them calmly and respectfully. For example, if a customer says the product is too expensive, instead of immediately discounting it, it’s more effective to highlight the long-term value or how the product can save them time or money in the future. This approach doesn’t just help close a sale; it also builds trust with the customer, making them feel confident in their decision.

As a future marketer, understanding how to handle objections will be essential when I’m launching campaigns or managing customer feedback. I need to anticipate common concerns and proactively address them, whether it’s through FAQs, testimonials, or content that highlights product benefits.

Selling and Marketing: A Symbiotic Relationship

Learning to sell has reinforced the idea that selling is closely tied to marketing. In marketing, we often focus on reaching a large audience, but when it comes to closing a deal, the personalized, one-on-one aspects of selling become crucial. The skills I’m developing in sales—such as understanding buyer needs, listening actively, and overcoming objections—are directly applicable to marketing strategies.

For example, when developing a marketing campaign, understanding the customer’s journey from awareness to decision-making will help me create targeted content that speaks to where they are in the process. Whether it’s through email marketing, digital ads, or social media posts, it’s important to provide the right information at the right time to guide customers toward a purchase.

Selling Is About Understanding People

Ultimately, what I’ve learned from studying sales is that the process is about more than just making a transaction—it’s about understanding people. The best salespeople are those who can connect with their customers, listen carefully to their needs, and help them find a solution that works.

As I continue my marketing studies, I know these skills will shape the way I approach campaigns, product launches, and even customer relationships. Selling isn’t just about the act of persuading someone to buy something—it’s about genuinely understanding what they need and offering a solution that improves their lives. This insight will not only make me a better marketer but also a better communicator and problem-solver in the professional world.

Creating a Sales Manual

Creating a Sales Manual

March 21, 2025

Today in class, we discussed our upcoming assignment: creating and presenting a sales manual for a product or service of our choice. At first, I wasn’t sure what to expect, but as we discussed it, I realized how valuable this project could be. A sales manual is more than just a document—it’s a key tool that salespeople use to understand their product, connect with customers, and close deals.

By working on this assignment, I’ll get hands-on experience with the sales process, from identifying the target audience to crafting persuasive messaging and handling objections. Plus, presenting it in class will give me a chance to practice my public speaking and persuasion skills—both of which are essential in marketing. It’s not just about theory; it’s about learning how to sell effectively in the real world.

What is a Sales Manual?

A sales manual is a document that serves as a reference for sales professionals. It outlines key details about a product or service, explains the sales process, and provides strategies to effectively engage customers. A well-crafted sales manual includes information such as:

Product or Service Overview: A detailed description of what is being sold, including features, benefits, and unique selling points.
Target Audience: Insights into the ideal customer, their needs, and how the product or service meets those needs.
Sales Techniques: Strategies and methods for selling, including objection handling and persuasive techniques.
Step-by-Step Sales Process: A structured approach that guides a salesperson from the initial contact with a customer to closing the sale.
FAQs & Objection Handling: Common customer concerns and how to address them effectively.
Competitive Analysis: How the product or service stands out against competitors.
Pricing & Promotions: Details on costs, discounts, or special offers that can be leveraged during sales conversations.

Why is This Assignment Important?

This assignment challenges us to think like sales professionals. By researching and compiling a sales manual, we will gain hands-on experience in:

Understanding the psychology of selling
Learning how to position a product effectively
Crafting persuasive messaging
Handling customer objections with confidence
Structuring a sales pitch for maximum impact

Moreover, presenting our sales manuals in class allows us to practice public speaking and persuasion skills—both of which are invaluable in the marketing field.

How to Approach Your Sales Manual and Presentation

Choose a Product or Service: Select something you are passionate about or find interesting. This will make the process more engaging.
Conduct Research: Gather information on the product’s features, benefits, and competition.
Define Your Target Audience: Who are you selling to? Understanding their needs will help you craft compelling sales strategies.
Outline Your Sales Process: Break it down into clear steps, from prospecting to closing the deal.
Develop Persuasive Sales Techniques: Think about storytelling, emotional appeals, and ways to handle objections.
Design a Professional-Looking Manual: Make it visually appealing with structured sections, bullet points, and images.
Prepare for Your Presentation: Practice delivering your sales manual in a confident, engaging way. Focus on making eye contact and using a persuasive tone.

Creating a sales manual is a valuable exercise in understanding the intricacies of sales and marketing. This project will equip us with essential skills that can be applied in real-world marketing and business scenarios. Approaching it with enthusiasm will not only help us excel in this assignment but also build a strong foundation for our future careers in marketing.

How AI is Enhancing Role-Playing Scenarios in Marketing Classes

How AI is Enhancing Role-Playing Scenarios in Marketing Classes

March 28, 2025

As a marketing student, I’m always looking for ways to improve my communication, sales, and negotiation skills. Recently, our class has been incorporating AI-powered tools to simulate real-world marketing scenarios through role-playing exercises—and it has been a game changer!

One of the most exciting aspects of this experience is using AI with voice features. Instead of just typing responses in a chat, we can now engage in more dynamic conversations. Whether it’s a simulated client negotiation, a customer service interaction, or a sales pitch, the AI responds in real-time with natural language, making the experience feel incredibly lifelike.

Practicing with AI allows us to refine our responses, adjust our tone, and experiment with different strategies in a risk-free environment. It also helps us build confidence before stepping into real-world situations. Plus, we receive instant feedback, which is crucial for growth.

Beyond just role-playing, the AI’s ability to adapt to different personas is fascinating. If I need to practice handling a difficult client or persuading a hesitant customer, the AI can adjust its responses accordingly, challenging me to think on my feet. It’s like having a personal coach available 24/7!

Integrating AI into our marketing curriculum has opened up new ways to practice and perfect our skills. As technology continues to evolve, I’m excited to see how AI will further revolutionize marketing education. Have you ever used AI for role-playing or skill-building? Let’s discuss in the comments!

Navigating the Many Paths of Marketing: Exciting, Yet Challenging

April 4, 2025

As a marketing student, I’m constantly amazed by how many different directions there are to go in the marketing world. From digital marketing to traditional ads, the possibilities are endless. While having so many options is exciting, it can also be overwhelming. Here’s why marketing is both fun and challenging.

So Many Different Areas of Marketing

Digital Marketing: This includes social media, SEO, email campaigns, and online ads. With platforms like Facebook and Google, digital marketing is a huge part of today’s world, but there are many sub-niches, like influencer marketing or programmatic ads.
Traditional Marketing: This includes things like print ads, TV commercials, and radio. While digital marketing is growing, traditional methods still play a big role, especially when it comes to reaching certain audiences.
Branding & PR: This is about building a company’s identity and maintaining a good public image. It’s creative work focused on how the public views the brand.
Market Research: Understanding what consumers want is crucial. Market researchers gather data and analyze trends to help guide business decisions.
Sales & CRM: Marketing isn’t just about getting new customers—it’s also about keeping them. This part of marketing focuses on building customer loyalty through strategies like loyalty programs.

The Good: Endless Opportunities

The best thing about marketing is the wide variety of paths you can take. Whether you enjoy being creative, working with data, or strategizing, there’s something for everyone. Marketing is always changing with new trends, tools, and technologies, so there’s always something exciting to learn.

Being in marketing means you get to be part of a dynamic field that shapes how people think, act, and buy. It’s never boring because there’s always something new to try and new problems to solve.

The Challenging Part: So Many Choices

While the possibilities are exciting, the number of options can also be overwhelming. Each area of marketing has its own set of skills to learn, and staying up-to-date with the latest trends can be tough. For example, social media marketing requires keeping track of constantly changing algorithms, while content marketing involves understanding SEO and creating engaging content.

As a student, it can be hard to decide which path to take in marketing. Do you want to focus on digital marketing, branding, or market research? With so many choices, it’s easy to feel unsure about where to start.

Finding Balance

The key is to try different areas of marketing to find what excites you most. While it’s important to specialize in one area, having a general understanding of all areas is helpful. It’s all about finding the right balance between deep knowledge in one field and staying adaptable to changes in the industry.

Marketing is full of opportunities, but it also requires hard work and constant learning. Whether you’re drawn to creativity, analytics, or strategy, there’s a place for you. The variety of paths in marketing keeps it exciting but also challenging. It’s all about finding the right niche and learning as you go.

So, what area of marketing interests you the most? The journey of discovering your path is just as important as the destination!

Looking at Marketing Beyond the Classroom: How to See Strategy in Everyday Life

Looking at Marketing Beyond the Classroom: How to See Strategy in Everyday Life

April 11, 2025

As marketing students, we spend a lot of time learning the theories—consumer behavior models, branding strategies, the 4Ps, digital metrics, and so much more. But one of the best things about marketing is that it’s everywhere. Once you start seeing it outside of textbooks, the real learning begins. From your favorite coffee shop to your TikTok feed, marketing is happening all around us. And honestly? That’s where some of the most valuable lessons come from.

1. Pay Attention to the Brands You Love

Ever wondered why you always choose one brand over another, even if the product is basically the same? That’s marketing in action. Look at how your favorite brands communicate. What tone do they use? What kind of content do they post? How do they handle customer feedback?

Takeaway: Study the brands you admire and ask why they stand out. You’ll start to see how branding, storytelling, and emotional connection work in real life.

2. Scroll with Intention

Yes, we all spend (a little too much) time on social media. But instead of just mindlessly scrolling, try looking at it through a marketing lens. Which posts grab your attention? Which ones get tons of comments? Which influencers make you actually want to buy something?

Takeaway: Social media is a living classroom for trends, content strategies, and audience engagement. Use it to spot what’s working—and what’s not.

3. Watch the Ads (Really)

Next time you’re watching YouTube or Hulu, don’t hit “skip” right away. Watch the ad. Think about the target audience. Is it persuasive? What emotion is it tapping into? What’s the real message behind it?

Takeaway: Ads are full of marketing strategy. The more you analyze them, the better you’ll understand how companies craft their messaging.

4. Shop Like a Marketer

Go to a store and look at how products are placed, how sales are promoted, and how packaging is designed. That’s marketing. From the color scheme to the layout of the shelves—it’s all intentional.

Takeaway: In-store marketing is subtle but powerful. Paying attention to it helps you understand customer psychology and retail strategies.

5. Listen to Real Marketers

Follow marketing professionals on LinkedIn, listen to marketing podcasts, or read industry blogs like HubSpot, Adweek, or Marketing Brew. These resources show you what’s happening now—far beyond what’s in the textbook.

Takeaway: Staying connected to the marketing world helps bridge the gap between school and career. You’ll be more prepared, more informed, and more inspired.

Marketing isn’t just something you study—it’s something you live. When you start looking at the world with a marketer’s mindset, everything becomes a case study. Every commercial, social media post, product display, and email newsletter becomes a chance to learn. So next time you’re out shopping, watching videos, or scrolling online, pause for a second and ask yourself: What’s the strategy behind this? That curiosity will take you further than any textbook ever could.

Procrastinators: When You’re Trying to Do Everything Last Minute

Procrastinators: When You’re Trying to Do Everything Last Minute

April 18, 2025

Let’s be real: if procrastination were a class, most of us would ace it without even trying. As a marketing student juggling multiple classes, projects, and maybe even a part-time job, it’s way too easy to put things off until the last possible second. Suddenly, it’s 11:47 p.m., your assignment is due at midnight, and you’re typing like your life depends on it (because it kind of does).

Sound familiar? Same here.

This past semester, I’ve had my fair share of “crunch mode” moments. And while I’m not proud of it, I’ve definitely learned a few things about what procrastination does to you—and how to survive it.

The Procrastination Cycle

It usually starts with, “I’ve got time.”
Then, “I’ll start tomorrow.”
Then, “Maybe I just need to clean my room first.”
Then, panic.

Before you know it, you’re powering through a project with caffeine and pure adrenaline, promising yourself that next time you’ll start earlier (spoiler alert: you probably won’t).

Why We Procrastinate

Honestly, procrastination isn’t always about being lazy. Sometimes it’s:

Perfectionism – You don’t want to start until you can do it “right.”
Overwhelm – The task seems too big, so you avoid it altogether.
Distractions – TikTok, Netflix, Instagram… the usual suspects.
Lack of motivation – You just don’t feel like it—and that’s valid too.

But as fun as procrastination can feel in the moment, the stress it brings isn’t worth it.

The Consequences (a.k.a. The Reality Check)

You end up submitting rushed work that doesn’t reflect your full potential.
You miss out on the chance to revise and improve your projects.
The stress drains your energy—and honestly, your joy.
You fall into a cycle of burnout, especially during finals.

How I’m (Trying to) Break the Habit

I’m not here to pretend I’ve figured it all out, but I’ve picked up a few tricks that have helped me manage my time just a little better:

Start small – Even 10 minutes of focused work is better than none.
Break tasks into chunks – A big project feels less intimidating when it’s in bite-sized pieces.
Use a timer – The Pomodoro method (25 minutes work, 5 minutes break) is a game-changer.
Make a to-do list – Crossing things off is surprisingly satisfying.
Forgive yourself – If you slip up, it’s okay. Start again tomorrow.

Procrastination is part of the student experience for many of us, but it doesn’t have to define us. It’s not about being perfect—it’s about being a little better than yesterday. If you’re reading this instead of doing your assignment… same. But hey, maybe this is your sign to start now.

We’re all learning how to balance the chaos, and that’s okay. Let’s keep showing up, one (slightly late) task at a time.

Farewell to the Semester: Lessons I’m Taking with Me as a Marketing Student

Farewell to the Semester: Lessons I’m Taking with Me as a Marketing Student

April 24, 2025

As the semester comes to a close, I can’t help but reflect on how much growth and learning have happened over the past few months. From group projects and late-night study sessions to lightbulb moments in lectures, this semester has been a wild but rewarding ride.

While saying goodbye to another semester is bittersweet, it’s also the perfect time to reflect on the lessons I’ve learned—not just from textbooks, but from experiences inside and outside the classroom. So here’s my farewell to the semester, along with a few key takeaways I think every marketing student should keep in mind.

1. Marketing Is About More Than Just Selling

One of the biggest realizations I had this semester is that marketing isn’t just about getting people to buy something. It’s about understanding people. It’s about building relationships, creating value, and solving problems. Whether we were studying consumer behavior or analyzing brand strategies, I learned that the best marketers are great listeners first.

Advice: Always approach marketing with empathy. Know your audience, care about what they care about, and aim to deliver real value.

2. Collaboration Is Key

This semester’s group projects taught me a lot about teamwork—sometimes the hard way. But through the chaos of shared Google Docs, Zoom calls, and last-minute edits, I learned how important collaboration is in marketing. Different perspectives lead to stronger ideas, and learning to work with others is a skill that goes beyond the classroom.

Advice: Treat every group project like a real-world agency scenario. Communicate clearly, respect others’ ideas, and be the teammate you’d want to have.

3. Stay Curious, Always

Marketing is constantly changing. What worked last year might be irrelevant today. This semester reinforced the importance of staying curious and continuously learning. New platforms, new tools, and new trends pop up all the time—it’s up to us to keep up.

Advice: Be a student of marketing beyond the classroom. Follow industry blogs, listen to podcasts, experiment with tools, and never stop asking “why?”

4. Your Personal Brand Matters

One of the biggest takeaways this semester was the importance of building our own personal brand. In a world where your digital presence is often the first impression, how you present yourself online and in person can make a huge difference in your career.

Advice: Start crafting your personal brand now. Update your LinkedIn, create a portfolio, and share what you’re passionate about. Let the marketing world see who you are.

This semester pushed me, challenged me, and helped me grow in ways I didn’t expect. As I wrap things up and take a well-deserved break, I’m walking away with not just course credits—but a clearer vision of the kind of marketer I want to become.

To my fellow students: we made it through another semester! Keep learning, keep creating, and keep showing up. Our journey in marketing is just getting started.

Here’s to rest, reflection, and getting ready for whatever comes next.

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